Original Series
Marketing And Media Mastery
Unlock the real-world strategies behind some of Australia’s most compelling marketing campaigns in this immersive, no-nonsense masterclass led by Liana Dubois, former Chief Marketing Officer at Nine.
$19/mo · billed annually — all classes and sessions, including the original series
About The Latest Course
Description
Unlock the real-world strategies behind some of Australia’s most compelling marketing campaigns in this immersive, no-nonsense masterclass led by Liana Dubois, former Chief Marketing Officer at Nine.
In Marketing and Media Mastery: Secrets from a CMO, Liana draws from decades of industry experience to share the tools, tactics and mindset that drive marketing effectiveness and media impact in an increasingly fragmented landscape.
What to Expect:
In a series of candid, practical and deeply insightful videos, Liana goes beyond buzzwords to explore what it really takes to lead successful marketing teams, drive brand growth, and stay ahead of the curve in an ever-evolving environment.
Episodes
1: Introduction to Marketing and Media Mastery
Explore how effective marketing creates long-term commercial impact through storytelling, emotional resonance, and data-driven strategies, while navigating an increasingly fragmented and complex media landscape.
2: Visionary Leadership in Marketing
This section of module 1 explores the traits and impact of visionary marketing leadership—highlighting how great CMOs blend creativity, curiosity, and customer insight to inspire teams, shape strategy, and drive cultural and commercial impact.
3: Navigating Challenges in Modern Marketing Leadership
This section of module 1 addresses the evolving challenges of modern marketing leadership—offering strategies to sustain creativity, foster collaboration, and balance business outcomes with personal resilience in a fast-changing landscape.
4: How Self-Awareness Shapes Leadership Success
This section of module 1 explores how self-awareness underpins effective leadership—highlighting the value of reflection, feedback, and continuous learning in shaping authentic, resilient, and people-focused marketing leaders.
5: Leading with Authenticity and Empathy
This section of module 1 explores how leading with authenticity and empathy fosters trust, empowers teams, and drives stronger commercial and cultural outcomes in modern marketing leadership.
6: Why Emotionally Engaging Content is Essential
This section of module 2 unpacks why emotionally resonant content is essential in cutting through the noise, exploring iconic campaigns that prove how feeling drives recall, relevance, and brand impact.
Discover key topics in Understand Business Strategy & Growth
Featured insights from Explore Market Trends & Innovations
FAQs
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