Your only first party ABM platform.
Account Based Insights
Decision Committee Identification
Real-time Intent Insights
Need & Decision Cycles
Insights from the region’s largest organisations
What is Factor Decisions™?
Factor Decisions™ is a C-Suite prospecting platform for sales and marketing teams, powered by first-party buyer intent data. It centralises actionable insights, offering tools like account-based insights, decision-maker identification, real-time intent tracking, and decision cycle analysis. Factor Decisions™ helps users understand prospect needs and timelines, enabling precise engagement at the right moment.
Your Capabilities Matched With C-Suite Challenges
A thorough understanding of your capabilities matched with our audience’s top challenges.
Performance
Learn more74
Leads
22
Accounts
32
Match Points
Oct 6
Oct 7
Oct 8
Oct 9
Oct 10
Oct 11
Oct 12
Here’s exactly what you get with ABM advisory workshops
Trigger Map
Verified change signals from actual buyer responses
Capability scoring: tech, structural, and leadership readiness
Platform fit based on architecture and current stack
Urgency scoring mapped to sales motion tiering
Full role-based messaging map to guide content and outreach
First Party Intelligence
Compliant, opt-in data: A key differentiator in our research delivery across verticals and regions.
Vendor Briefings
Our daily efforts in understanding vendor capabilities & strengths in enterprise technology.
Weekly Enquiries
Leverage analyst enquiry & our advisory practice to enhance positioning with custom research and reports.
Platform Traffic
Over 50 virtual interviews a day across our community & production teams to understand business drivers.
Pulse Surveys
Over 300 pulse surveys every month in our regions, to understand the enterprise priorities.
Action Surveys
Annual in-depth & comprehensive surveys designed for influencers & decision makers across all verticals.
Daily Interviews
Over 40 virtual calls a day across our community & production teams to re-confirm business drivers and survey results.
Features
Target smarter. Engage deeper. Win faster.
Factor Decisions empowers businesses to unlock growth by uncovering hidden buyer intent, analysing behaviour patterns, and delivering precise, timely engagement to drive measurable outcomes.
Lead Insights
Intent Data
Decision Timeline
Account Insights
Introductions
Decode buyer intent & critical buying signals
By leveraging first party surveys & interviews, we uncover when key accounts are actively researching solutions, engaging with competitor content, or revising budgets.
The real-time view of priorities and decision-making behaviours, enables teams to anticipate needs and craft hyper-relevant outreach strategies. With Factor Decisions™, tech companies can align efforts with prospects’ buying cycles, ensuring timely and impactful engagements.
Our audience
A dedicated service to the enterprise in local markets.
Persona
Region
Australia & New Zealand
Local ANZ enterprise: ASX100, 200 & 300.
South East Asia
Local SEA enterprise + SG30.
United Kingdom & Ireland
UKI enterprise: FTSE100 & 250.
United States
US enterprise: S&P 500.
Industry
Plans
Simple, per-seat pricing
Browsing is free. Credits are only spent when you reveal a verified contact - one universal credit, one unlock.
Factor Decisions
$149
/mo per seat
Billed annually ($1,788/seat/yr). Save $50 per seat every month.
25 starter reveal credits included
Top up any time - 25 / 100 / 500 credit packs (flat, no premium)
First-party buyer intent, committee mapping & decision cycles
Self-serve up to 10 seats
Need 11+ seats? Talk to us
FAQ
What is Factor Decisions™?
Factor Decisions™ is a C-Suite prospecting platform for sales and marketing teams, powered by first-party buyer intent data. It centralises actionable insights, offering tools like account-based insights, decision-maker identification, real-time intent tracking, and decision cycle analysis. Factor Decisions™ helps users understand prospect needs and timelines, enabling precise engagement at the right moment.
What types of insights does the platform offer?
Factor Decisions™ delivers account-based insights, decision committee identification, real-time intent tracking, and detailed analyses of decision timelines and cycles. These tools help users tailor their outreach and drive meaningful engagement.
How does Factor Decisions™ ensure data compliance?
The platform relies solely on compliant, opt-in data collected from buyers who willingly share their intent, ensuring adherence to regional data protection regulations.
What industries and verticals does Factor Decisions™ cover?
Factor Decisions™ spans various industries, including retail, healthcare, financial services, manufacturing, technology, and more, providing tailored insights specific to your market.
How can I use intent data to improve my sales and marketing efforts?
Intent data reveals prospects actively researching solutions, their priorities, and decision-making timelines. By leveraging these insights, you can create targeted campaigns, optimise messaging, and connect with decision-makers when they’re most ready to engage.
What makes Factor Decisions™ unique?
The platform’s differentiation lies in its compliant, first-party data, combined with advanced tools like decision committee mapping and real-time intent tracking, all in one centralised hub.
Can Factor Decisions™ help me identify decision-makers?
Yes, the platform provides detailed decision committee identification, helping you focus on the key stakeholders involved in purchasing decisions.
How do I access insights on account activity and intent?
Subscribers can access insights through a user-friendly dashboard that includes account highlights, intent signals, and actionable recommendations tailored to your business goals.
How does the platform track decision timelines?
Factor Decisions™ analyses behavioural patterns and buying cycles to provide a clear view of where prospects are in their decision-making process, enabling timely and relevant engagement.
What tools are included in the platform?
The platform includes tools for account insights, real-time intent tracking, decision cycle analysis, tailored introductions, and decision committee identification.
Who can benefit from using Factor Decisions™?
Sales and marketing professionals in B2B organisations, especially those focused on account-based marketing or intent-driven campaigns, will benefit greatly from the platform’s capabilities.
Is the platform suitable for both regional and global campaigns?
Yes, Factor Decisions™ supports organisations across various regions and verticals, providing insights that align with both local and global market strategies.
How often is the data updated?
The data is updated in real-time, ensuring you always have the latest insights to act on emerging opportunities.
Does the platform offer personalised support?
Subscribers have access to professional services, including tailored introductions and advisory sessions, to maximise the platform’s effectiveness.
How can Factor Decisions™ help me achieve my business goals?
By delivering precise, intent-driven insights and tools, the platform empowers you to engage with prospects effectively, shorten sales cycles, and improve conversion rates.
How can we help you today?
