Combining qualitative and quantitative research with commercial strategy, Carl helps organisations uncover the factors that influence customer behaviour, business performance, and successful transformation outcomes.

As an Expert Advisor at Factor, Carl facilitates executive discussions focused on transformation, customer experience, organisational change, and technology adoption. He brings a research-led perspective to conversations around AI, cybersecurity, data, infrastructure, and digital transformation, helping leaders understand not only the technology challenges but also the human and organisational factors that determine success.

Key roles Carl works with include:

Throughout his career, Carl has led customer insight, brand, experience, and market research programs across Asia Pacific, Europe, North America, and emerging markets. His work has informed strategic decisions spanning customer experience, business transformation, product development, organisational change, and growth strategy.

He has partnered with senior leadership teams to translate complex customer, employee, and stakeholder insights into practical actions that drive engagement, adoption, and business outcomes.