Career

Carl is a customer insight and strategy specialist with more than 20 years of experience helping organisations make better decisions through a deeper understanding of customers, stakeholders, and markets. His work spans technology, financial services, real estate, professional services, and consumer sectors across more than 20 global markets.

Combining qualitative and quantitative research with commercial strategy, Carl helps organisations uncover the factors that influence customer behaviour, business performance, and successful transformation outcomes.

Role at Factor

As an Expert Advisor at Factor, Carl facilitates executive discussions focused on transformation, customer experience, organisational change, and technology adoption. He brings a research-led perspective to conversations around AI, cybersecurity, data, infrastructure, and digital transformation, helping leaders understand not only the technology challenges but also the human and organisational factors that determine success.

Key roles Carl works with include:

Previous Roles

Throughout his career, Carl has led customer insight, brand, experience, and market research programs across Asia Pacific, Europe, North America, and emerging markets. His work has informed strategic decisions spanning customer experience, business transformation, product development, organisational change, and growth strategy.

He has partnered with senior leadership teams to translate complex customer, employee, and stakeholder insights into practical actions that drive engagement, adoption, and business outcomes.

Media Presence and Industry Contributions

Carl is an active member of EGN Singapore, where he regularly moderates peer discussions and leadership workshops with CIOs, CTOs, CISOs, and senior business executives. Through these sessions, he helps leaders explore the practical realities of enterprise transformation, from AI readiness and cyber resilience to customer expectations, culture, and change management. His ability to connect customer insight with business strategy provides a unique perspective on how organisations can navigate complexity and deliver meaningful outcomes from transformation initiatives.